What Will it Take to Win the Election in 2012?
The recent presidential election was a shining example of how effectively the Obama campaign used social media and Web 2.0 tools, to not only engage the public but to also mobilize citizens and increase voter organization and turnout. And it didn’t end there, the Obama administration has still continued to use various social media outlets to engage citizens and encourage dialogue on issues that are being addressed and facing potential legislation.
The Obama online grassroots approach was very successful and candidates in the 2012 elections will have to be even more tech savvy and creative, to reach the masses in the way that the Obama campaign did. The fact that people were downloading phone numbers from the Obama website and personally making calls on behalf of the campaign from their own personal mobile devices, just proves how powerful a grassroots approach is and how it engages and motivates people to do something and be part of a cause.
The Obama campaign used video and social networking very well and in a way that was not seen before in any prior elections. So what does all this mean for future elections? I think it sets a precedent for effective campaigning and what will be expected of candidates in the future. Candidates will have use social media, Web 2.0 platforms and digital strategies; there is really no going back after the last election.
MotherJones states in his blog that “The next campaign managers must decide: Follow the online-offline hybrid model used by Obama in 2008, or use technology in new ways to scale grassroots and field organizing beyond what has yet been possible.” Personally, I think it will be a combination of online, offline, grassroots, and the usage of new and emerging social media tools and platforms; that will make it an even MORE engaging campaign. For those who follow social media and trends, the next election will be an exciting one to watch and analyze. Who knows, maybe some kind of augmented reality applications might be involved to further increase grassroots efforts and mobilize the masses.